See the forest
and the trees
Before your next big initiative or research study, step back and get grounded in what is already known about your company, brand, idea, service area, or marketplace.
Too often, companies embark on proprietary research without asking the question, “What research and data is already out there that can be useful to me in gaining insights relative to competitors or marketplace trends and ‘best practices’?”
As it turns out, there’s a lot. But there’s an issue: Few organizations have the time, resources, or, most importantly, the skilled analysts to gather and synthesize this information into a comprehensive, actionable story with a 360-degree view.
What is CamposCONTEXT360°?
Very often, much of the information and insight a client wants and needs is already available. The problem is that it is not in one place, and it has not been integrated into a coherent framework or report.
CamposCONTEXT360° provides marketplace context for your organization, brand, or idea based on publicly available information and leveraging specialty research tools. Our analysts amass, curate, and synthesize all accessible stats, trends, social, and “best practices” data to quickly deliver insights that put you ahead of the competition in meeting emergent customer needs.
As a secondary research tool, CamposCONTEXT360° distills and delivers what you need to know before launching your next initiative or a primary research study.
Your 360-degree view will come from six separate, but cross-functional, analyses:
Which data sources are used for CamposCONTEXT360°?
Here’s where we’ll find your story:
Competitive Landscape: How your unique attributes stack up will emerge from assessing key competitors’ websites, press releases, online marketing materials, annual reports, advertising and social media content, as well as trade associations data, the NAICS, Dun & Bradstreet, and Hoover’s, among other sources.
Communication Audit: What you are already saying about yourself will be found in an audit of your external communications, including websites, press releases, online marketing materials, advertising, and social media content, among other sources.
Trend Watching: The plot twists impacting your market, including growth drivers and what commentators see as today’s “best practices” will come out of financial and consulting firm reports, think tanks, peer-reviewed journals, government sources, materials from research houses like Gallup and Pew Research, and syndicated research resources IBIS World, Mintel, and Simmons MOSAIC.
Social Media Monitoring: Organizational or product vulnerabilities and customer perceptions and feelings about them will be mined with Sysomos, a leading listening tool that tracks social networks, blogs, online communities, and over 1 billion daily active Facebook users —the largest source of publicly available opinion data.
News Media Reports: Insights on how you and the competition are being talked about will be found in top-tier public and industry media outlets.
Consumption & Behavior Data: Synergistic or new revenue streams among your own customers will be determined with sources such as Nielsen Claritas PRIZM or MRI.
Together, with the benefit of synthesis and domain expertise, our analytical team gives you a comprehensive view of your organization or product in context.
Why is Secondary Research important to my goals?
Lots of reasons. First, you can save money by getting to much or all of the information you need without conducting an expensive study. Or, you can save embarrassment and do-overs by basing your primary research on real-world conditions—not misconceptions. And, you can look good and do a better job selling that larger study, or the initiative at hand, by having your facts straight.
When does it make sense for me to use secondary rather than primary research?
In many cases, secondary is the right choice when you have amassed a lot of information, but it is incomplete and sitting in silos. You don’t have the time or personnel to synthesize it and write a narrative that can be shared at all levels in your organization. Our staff of integrated thinkers can turn around comprehensive insights and recommendations within two weeks. Secondary research is also frequently the right prerequisite for primary to make sure you are not re-inventing the wheel, and that your research is grounded in the most current market and consumer behaviors.