AJ Drexler Campos Brand Strategist Pittsburgh

A.J. Drexler

CEO & Chief Strategist

For the past twenty-five years, A.J. has focused her work, within both the ad agency and market research sides of the business, on deeply understanding the customer in order to inspire brand and marketing strategy that drives genuine results.

She is accomplished in using all forms of data to uncover marketing insights, conducting all forms of qualitative research, and loves swimming around in the cross-tabs of quantitative projects to find clues to future behavior.

An honors graduate of Boston College, A.J.’s education focused on an integrated knowledge of American social, intellectual, and cultural history. Infinitely curious about what drives people to do what they do, A.J. approaches her research and planning work by looking for the “story” behind the statistics. And this curiosity has been the key to maintaining client relationships over time–some for over 20 years. Clients can rely on A.J. to dig deeply into whatever new challenges they face each year.

Over the years, A.J. has been the lead strategist on a variety of accounts in the energy, healthcare, retail, banking, and non-profit categories.

Away from work, A.J. is active with several non-profit causes. She sits on boards for both the Women’s Center and Shelter of Greater Pittsburgh and the YMCA of Greater Pittsburgh. She is an active member of the Women Presidents’ Organization (WPO) and strongly supports issues related to women’s entrepreneurship. A.J. recently graduated from the 3-year Owner/President Management leadership program at Harvard Business School.

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Kelli Best Campos Focus Groups Pittsburgh Market Research

Kelli Best

Director, Field & Fulfillment

With more than 20 years of experience managing focus group and in-depth interview research projects, Kelli is responsible for directing the efforts of our field management, recruitment, and client hosting team. Additionally, she works with both internal and external clients to identify target segments, establish screening criteria, and identify sampling sources. She provides project costs, assigns staff, and oversees the processes for respondent recruitment, data collection, and facility scheduling. Clients can then concentrate on the research being conducted.

Kelli recognizes that her job is not just to be a service provider, but also that of partner. She remains objective throughout the planning process and is able to provide insight and offer valuable suggestions to ensure the success of each project. She prides herself on being creative, upbeat, and detail-oriented, with exceptional organizational and prioritization skills.

Kelli’s work has included developing a partnership with a local medical device manufacturing company to create and formalize a process for data collection, processing, and reporting. She has also worked closely with Del Monte and Smith Brothers to screen and recruit consumer panels, and with Highmark to recruit and host numerous sessions locally and in other markets.

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Bryan Capell Campos Focus Groups Pittsburgh Market Research

Bryan Capell

Manager, Field & Fulfillment New Accounts

A transplant from Philadelphia, Bryan Capell has been involved in the market research industry for the past 10 years. His previous experience was in the qualitative field and revolved around project management for both international and domestic markets involving research that covered multiple methodologies in the consumer and medical fields. Bryan’s greatest strength as a project manager is his ability to develop strong, ongoing relationships with clients and provide consistent value for them.

As Manager, Field and Fulfillment New Accounts, Bryan’s primary responsibility is to encourage growth in our client relationships and the customer base of our qualitative services, while maintaining and nurturing established partnerships. He is also tasked with observing and evaluating the current pulse of the industry to help track developing trends and identify new business opportunities to help contribute effectively to the continuing development of the company.

Bryan received his Bachelors of Film and Media Arts from Temple University in 2006.

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Pittsburgh market research and brand planning strategy.

Alex Drexler

Director of Sales & Operations

As Director of Sales & Operations, Alex is responsible for managing the process required for delivering research findings, recommendations, and strategic insights to our clients. He works collaboratively with all areas of the company to ensure that the research required is sound, findings and insights are clear and comprehensive, and, at the same time, delivered with an eye toward strategic recommendations for a future state.

Alex’s main focus is to manage client relationships, and to lead and coordinate the delivery of the work products resulting in satisfaction with those clients. Alex also contributes to the delivery of brand planning, strategic planning, and CX strategy services.

Prior to Campos, Alex worked at Oracle Corporation and TIBCO Software as an Account Executive, where he specialized in data analytics initiatives for enterprise organizations and was actively involved in social media and marketing strategy. Alex graduated from The Ohio State University, where he received his Bachelor of Arts in Sociology.

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Garret Drexler CX Customer Experience Journey Planning

Garret Drexler

Director, Customer Experience

Garret joined Campos after leading the Fan Services Department at the U.S. Soccer Federation for five years. At U.S. Soccer, he ensured the fan perspective was integrated with other areas of the business–including events, broadcasting, retail, communications and content, digital, and sport development–and he developed and executed innovative platforms and opportunities to engage with fans of the U.S. Men’s and Women’s National Teams.

Garret leads strategy for customer experience and customer journey projects for a variety of Campos clients. Working with our multi-disciplinary strategic research team, he uncovers the insights into the existing customer journeys and then uses them to provide innovative and differentiating customer experience strategies for clients.

Garret received his Bachelor of Arts in Liberal Arts from St. John’s College in Annapolis; a unique school with an interdisciplinary curriculum that focuses on the foundational works of philosophy, literature, history, political science, theology, economics, music, mathematics, and the laboratory sciences.

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Campos Pittsburgh Focus Group Facilities Pittsburgh Market Research

Kevin Edwards

Project Manager

As our Project Manager of Field and Fulfillment, Kevin manages both qualitative and quantitative research projects in the consumer and B2B markets. As a member of the Field and Fulfillment team, he works to oversee our in-house call center, including respondent recruitment, identify viable sampling resources, develop screening questionnaires, and coordinate the use of our in-house focus group suites.

Kevin is known for his strong client relationships and well-established reputation in market research in Pittsburgh for more than 20 years. His experience includes his previous tenure at Campos as a project manager, and holding project management positions at Direct Feedback and M/A/R/C Inc. of Dallas, TX.

Kevin earned a degree in Business from University of Kentucky.

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Alice Greene Secondary Research Top Consumer Trends Research

Alice Greene

Vice President, Research Services

Alice’s career has spanned journalism, qualitative and quantitative research, executive-level account management, and client-centered, big-data solutions management. Her ability to elicit and identify needs/gaps across a broad range of professional profiles and effectively communicate actionable findings has been cultivated through a career in listening and analysis.

Alice’s first love is journalism, for which she received her degree from Boston University. That skill set and passion, combined with her experience with many industries, including packaged goods, retail and distribution, technology, healthcare, and higher education, bring an experienced ear and eye to the various research disciplines at Campos. She is skilled in focus group moderation, survey design and analysis, as well as extracting the stories revealed with Campos’s advanced analytical techniques. Her experience with big data and user experience have sharpened her awareness of how overwhelming and siloed business-critical information can be–and how important it is to keep customer needs at the center of design and delivery.

Away from work, Alice is co-leader of 100 Women Who Care Pittsburgh, which gives members a low time investment, high-impact way to donate some $40,000.00 annually to local charities.

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Marty McGough Campos Higher Education Market Research

Marty McGough

Higher Education Strategist

Marty heads up our higher education practice. A former university instructor, he has conducted quantitative and qualitative research studies for numerous four-year colleges and universities, community colleges, higher education associations, and federal and state education departments. He has also worked with several Fortune 100 companies on their higher education initiatives, and has published studies on STEM education and the need for colleges to offer “soft skills” curriculum for students.

Marty’s experience in education extends to canvassing the views of high school and middle school students on their college preferences and attitudes toward such issues as bullying and workforce development. He developed CamposMARKET-ED, our portfolio of products and research approaches to address the most important issues in the higher education field, including CamposCOURSE-SURE, a proprietary research method that projects market potential and optimal pricing for a course or program.

Marty received his B.A. degree in History and English from Allegheny College, and a Master’s degree in Public Policy and International Affairs from the University of Pittsburgh. He also pursued doctoral studies at the University of Toronto.

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Kate Murphy

Strategist & Research Manager

As a strategist, Kate synthesizes the results of multi-phase research projects to uncover strategic insights that address our client’s problems. In addition, as Research Manager, she oversees Campos’s secondary research division, helping clients understand their markets, competitors, and consumers. Kate also leads Campos’s trendwatching initiative, reporting on broad global and domestic shifts that can impact client product development and marketing strategy.

Prior to joining Campos, Kate worked for The Nation, a weekly magazine based in New York City. She began her career there as a researcher and fact-checker, and went on to run the fact-checking department for five years as Assistant Editor and Research Director. She later served as Assistant Managing Editor and Deputy Managing Editor, roles in which she helped manage the day-to-day workflow of the magazine while also editing a wide range of pieces.

Kate is a 2010 graduate of Fordham University with majors in Sociology and Communications.

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Campos Market Research, Brand Planning and Brand Strategy

Shelley Shaw

Marketing, Social Media & Community Manager

Shelley is responsible for developing and executing social and inbound marketing strategy for Campos, and manages our VO!CE of the Region online community of Southwestern Pennsylvania residents, steering content, engagement, and member experience.

Her marketing and brand-building experience in both the New York and Los Angeles markets includes developing and representing talent at International Creative Management, leading in-house marketing and PR campaigns for high-end fashion brands Elie Tahari and theory, and experiential marketing at agency Jack Morton Worldwide.

Shelley studied Communications and Media at City University of New York. She serves on the Communications Advisory Committee for Junior Achievement of Western Pennsylvania.

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Barb Theobald Campos Market Research, Brand Planning and Brand Strategy

Barb Theobald

Chief Operating Officer

In 2016, Barb was named as Chief Operating Officer (COO). Barb focuses on operational excellence, systems improvements, and cost leadership. Drawing on her strong foundation in market research, she evaluates workflow and identifies opportunities for efficiency and quality improvement. She works with the executive leadership team to identify opportunities for growth and to position the company for success.
 
Barb has been with Campos since 1988, designing and conducting B2B and B2C research for our clients, and she continues to consult on study design and execution. Her attention to detail, leadership on projects, and dedication to professionalism are among the reasons she is highly regarded by peers, colleagues, and clients.

Barb received her Bachelor of Science in Business Administration from Miami University, Oxford OH. She is certified as a Predictive Index® Analyst.

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Susan Topel

Senior Director, Quantitative Research & Data Analytics

Susan leads our quantitative research services group in delivering the highest quality insights through best practices with survey instrumentation and analytic planning. She has over 20 years of primary marketing research experience in an array of industries, with healthcare, managed care, pharmaceuticals, and utilities as her specific areas of expertise.

Susan brings to our team her extensive experience designing and directing complex, primary market research projects featuring a full range of quantitative components. She excels at transforming advanced analytics into a compelling and clear story to generate recommendations for product placement, positioning, and brand management. Her competencies extend to qualitative research and understanding the integration of exploratory qualitative insights into robust quantitative validation.

Susan received her Master’s Degree in Applied Quantitative and Qualitative Research Methods and Statistics and Medical Sociology from University of Maryland. Her passion for research is matched only by her passion for opera and theater. A relative newcomer to Pittsburgh, Susan enjoys savoring all of the local cultural activities the city offers.

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Campos Brand Planner and Strategist

Stephanie Zanin

Director, Strategy Services

Stephanie leads our strategy services, overseeing the management of multi-modality research initiatives and ensuring the delivery of actionable strategic insights to our clients.

Stephanie joined Campos after 10 years as a strategic planner in the advertising agency world, during which she honed her skills identifying meaningful consumer insights and translating those insights into communication and marketing strategies for clients. She is adept at understanding how consumers connect with brands and brings to the team significant experience in brand positioning and planning.

Stephanie has worked on a wide variety of regional and national B2C brands in categories including healthcare, education, retail, and durable goods. She received her MBA in marketing and strategy from the University of Pittsburgh in 2014. She received her Bachelor of Arts degree from Duquesne University in 2006 in Integrated Marketing Communication with a minor in Sociology.

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Gala Amoroso

Qualitative Researcher

Gala has worked in consumer research and analytics for over 20 years for CPG and retail companies such as Nielsen, Kraft Foods (now Kraft Heinz), The Clorox Company, Del Monte Foods, McCormick & Co., and Giant Eagle, Inc. Her extensive experience includes qualitative and quantitative research to support new product and brand development, brand loyalty, customer experience, advertising, website development, pricing strategy, and more.

To help clients drive growth through deeper consumer and customer understanding, Gala is now pursuing her passion as a moderator for focus groups, in-depth interviews, shop-alongs, online research and ethnographies. Gala engages in active listening and observation to uncover actionable insights for large retailers and CPG companies.

Gala has her Master’s degree in Marketing/Market Research from the University of Wisconsin (Madison) and is a member of QRCA (Qualitative Research Consultants Association). She is fluent in French and lives in Pittsburgh with her husband.

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Jennifer Blalock

Qualitative Researcher

As a qualitative researcher, Jennifer creates a welcoming, open environment where respondents feel comfortable sharing information. With a focus on satisfying our clients’ research goals, Jennifer is poised to administer customer intercepts, facilitate engagement with online and in-person focus groups, and cultivate deep insights for complex projects.

What sets Jennifer apart is her grounding in Integral Theory, a tool designed to examine multiple perspectives with as large a context as possible. The framework helps to reveal fresh insights, to understand implications, and uncover broader possibilities.

Jennifer has a Bachelor’s Degree in Speech Communications from Cal State Los Angeles, and a Master’s Degree in Speech Communications from Miami University (Ohio). For her thesis research, Jennifer conducted a quantitative study on sexual harassment that was published in the Journal of Applied Communication Research. Her research launched a 10-year training and consulting practice in preventing workplace harassment. Jennifer received moderation training from the esteemed Burke Institute and is a member of the Qualitative Research Consultant Association (QRCA).

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Campos Qualitative Research Hersch

Julie Hersch

Qualitative Researcher

Julie has been enthusiastically moderating consumer research for the past twenty years. She loves working with consumers and believes their insight and input on branding direction are key.

Julie got her start in advertising at DDB Needham New York working with the research and planning group. Next, at Sterling Brands, a strategic branding consultancy in New York, she moderated for many big brands, including PepsiCo, Unilever, Colgate Palmolive, Gillette, Campbell’s, Levi Strauss, and MTV Networks. In the past decade Julie has moderated for a wide range of clients, including branding, strategic, advertising, and research companies.

After living in New York and Plano, TX, Julie and her husband decided to return to their hometown of Erie, PA to raise their children. Interests include yoga, hiking and traveling.

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Jennifer Perkins Qualitative Market Research Moderator

Jennifer Perkins

Qualitative Researcher

Throughout the past 25 years of her career, Jennifer has always been intently focused on understanding human behavior and uncovering provocative insights that lead to that aha moment. She has worked as an independent consultant and at leading advertising agencies on both coasts including Saatchi & Saatchi in New York, Hal Riney in San Francisco, and the Pittsburgh offices of Ketchum and Mullen.

Jennifer relies on storytelling to dig deep for customer insights. In the earliest stage of a project, story gathering and story making/building can help researchers, participants, clients, and other stakeholders make sense of complex interconnected situations. Jennifer utilizes creative research techniques including: Ethnography, Sensory Exploration, Human Centered Design, Brand Archetypes, and Customer Journey Mapping to help build an interesting story that leads to rich, actionable insights.

Jennifer is a graduate of Western State College of Colorado in Gunnison, Colorado, where she studied Sociology and Anthropology. She received her moderator training through Riva, the gold standard for qualitative research, and has completed Luma Training for Human Centered Design.

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