higher ed market research

We test before you invest.

We offer a smart, low risk way to evaluate new courses before making a major investment.

Higher educational institutions have long been faced with the risk of spending significant funds and resources designing courses and programs that may not be successful due to lack of demand, improper pricing, or other reasons. And there is a growing need for standard assessments as states begin to require public institutions to provide tuition models to justify new offerings. We developed CamposCOURSE-SURE specifically to address this issue.

Higher Ed Market Research

What is CamposCOURSE-SURE?

We know colleges and universities are operating under budget constraints and need market intelligence to determine the cost-effectiveness and demand of every course or program. Our proven methodology, which has been adopted by the largest public university system in the country, determines whether there is sufficient demand for a new course or program to be successful. COURSE-SURE also provides you with a competitive context by measuring awareness and perceived reputation of competing programs and competitor institutions, and recommendations on whether to move forward, and at what price.

What will we learn about a prospective course or program?

Our staff of higher education researchers and strategists have decades of experience conducting secondary, qualitative, and quantitative studies for 4-year colleges and universities, 2-year community colleges, regional and national associations, private sector companies involved in higher education, and preparatory high school systems. We’ve listened to parents and students tell us what’s important to them, spoken to faculty and college administrators about how to increase enrollment, and created a tool that actually tells schools whether they should invest in a new program or course.

Market potential.

Utilizing a proprietary purchase intent model, we project demand for a course or program. We use discount weights to arrive at realistic and actionable estimates.

Optimal pricing.

Utilizing a proprietary price sensitivity model, we recommend an optimal pricing that will yield the maximum number of students.

Program context.

Based on a concept description, we delve deeply into what prospective students like and don’t like about the proposed course or program.

Delivery method.

We provide feedback on the delivery method most appropriate for the course or program: traditional, online, or hybrid.

Awareness and perceptions of competing institutions.

We pinpoint who your competitors are and what their market perception is, in areas such as reputation, quality of programs and faculty, value for the money, career placement and advancement programs, and preparation for leadership positions.

Barriers to applying.

We uncover the reasons why prospective students may hesitate to apply and test messages constructed to overcome these perceived barriers.