The need to understand why your customers are behaving the way they are has never been more important.
While data and quantitative studies provide valuable clues to behavior, the imperative to actually talk to your customer has never been greater. Our CamposQUAL+ team of qualitative researchers is focused specifically on capturing your customers’ authentic and actual thoughts, opinions, and experiences through methodologies that are appropriately matched to the customer.
What is CamposQUAL+?
That plus sign isn’t an accident. We call it “QUAL+” because we go beyond what you typically expect of qualitative market research. While we have a staff of moderators who conduct focus groups, in-depth interviews, and consumer ethnographies, we are also adopting cutting-edge technologies, incorporating trends and secondary research, and using behavioral economics in interpreting the “how” and “why” that underlie people’s perceptions, opinions, attitudes and beliefs. This ensures insightful recommendations that affect your bottom line.
Which types of qualitative studies does Campos offer?
Our staff of expert researchers and strategists have unmatched years of experience and high-level insight to uncover information, explore motivations and beliefs, and gain insights for essentially any types of qualitative research methods, for any audience, and in any format.
- Advisory groups and panels
- Custom insight groups
- Digital/Online focus groups
- Direct observations
- Early- and mid-stage usability
- Ethnographic studies
- Eye tracking/Facial
- Family video dialogues
- First interactions
- Immersive and mobile
- Storytelling groups
- Traditional focus groups
Does Campos have content area specialists?
We have applied our expertise in many different parts of the country, and across a multitude of industries: