CamposQUANTX

We find answers
in the analysis.

If your study was easy or your issue simple, you would "do it yourself."

At Campos Inc, we are trusted with the challenging studies and the complicated issues. We conduct your benchmarks or the critical studies that could change the direction of your brand. Why? Our strategists are uniquely trained to deeply study the results of your quantitative research. And to find the answers you need to make decisions for your brand, your business, or your issue.

CamposQUANTX

What is CamposQUANTx?

At Campos, we call it "QUANTx" for a reason: We reach beyond traditional quantitative research to embrace innovative and exciting technologies. Yes, we conduct online surveys, polls, and telephone interviews, but we also dive deeply into our client’s "big data," conduct market segmentation studies, partner with innovative software companies to access fast data and develop predictive modeling products that help our clients develop new products for distinct segments and industries.

Which types of quantitative studies does Campos offer?

Pretty much every type.

Our team of professional researchers, data scientists, and strategists has vast experience conducting quantitative studies that establish baseline campaign metrics and benchmarks, measure awareness and recall, examine underlying perceptions and attitudes, measure customer satisfaction, project market potential, and test concepts and messages. We focus on the competitive environment and provide our clients with valid recommendations that we can offer with complete confidence. There’s no quantitative study we haven’t conducted, regardless of the complexity.

Including
  • Ad testing
  • Benchmark studies
  • Brand and perception
  • Competitive positioning
  • Concept testing
  • Customer satisfaction and loyalty
  • Customer decision-making process
  • Image and awareness
  • Issues testing
  • Marketing effectiveness and analytics
  • Price elasticity testing
  • Sales forecasting and market potential
  • Segmentation
  • Test marketing

Which types of analyses does Campos provide?

Our quantitative and data analysts do not shy away from and are not offended by the term "data geek."

We take pride in our analytical capability and capacity to perform higher level analyses based on rigorous statistical procedures. We’re expert at applying the right test to the right situation to deliver the insights our clients need.

Including
  • Analysis of variance
  • Cluster analysis
  • Conjoint analysis
  • Correlation analysis
  • Customer segmentation
  • Discriminant analysis
  • Factor analysis
  • Gap analysis
  • Market segmentation
  • Market share and volume
  • Market potential
  • Max Diff
  • Kano analysis
  • Perceptual mapping
  • Price elasticity
  • Purchase intent
  • Regression analysis
  • Segmentation analysis