We Don’t Sleep on Innovation

Tens of millions of Americans struggle with sleep issues. Common in both men and women, poor sleep is linked to chronic conditions like heart disease and diabetes, and negatively affects a range of personal indicators, like reaction time, alertness, and mood. But lack of sleep is also a public health problem: Sleepiness has been linked to an increase in on-the-job accidents and car crashes, among other incidents.

As a result of the growing need for innovative and personalized solutions to address these issues, sleep-tech has emerged as one of the most dynamic consumer product categories of the last decade. Researchers and technologists have invented everything from brain-training headbands to smart snoring masks, creating a space for sleep health in the booming tech industry.

With the escalating interest in the sleep category, and so many manufacturers testing their products and collecting consumer feedback, it is important to continuously refresh the community of sleeplessness sufferers to recruit for qualitative research. Campos recognizes both this market research need and the importance of good sleep, so we decided to create a Sleep Health Consumer Panel comprised of people who, at minimum, have trouble falling asleep and/or staying asleep.

As a customer experience firm with deep roots in market research, our objective in building this panel is not only to aid companies that are introducing innovations to the world of sleep research, but also to help our panelists in their journey to reach and maintain healthy sleep.

Who’s on our panel?

To capture the right respondents, Campos employs a screener to ensure all members have truly experienced trouble either falling asleep or staying asleep in recent months. In addition, the screener captures information about their sleep health, including but not limited to:

  • If they have been diagnosed with sleep apnea, restless leg syndrome, insomnia, parasomnia, sleep deprivation, or other sleep disorders.

  • If they work full time or engage in shift work.

  • If they also experience issues with waking up too early and/or feel tired during the day.

Within three weeks of launch, we attracted some 300 members to the panel from Western Pennsylvania and we continue to grow in both our numbers and geographic reach. With a fully characterized panel in place, you can quickly access the kinds of respondents you need for your next study. Additionally, many of the panelists are new to sleep research and market research in general, allowing for fresh perspectives. These advantages, coupled with the nature of the panel community, make Pittsburgh a rich resource for sleep health research.