Posts in Customer Experience
Less is More

Consumers are gravitating toward “simple” products and experiences (even vicarious ones) that are made for the social media age. As technology becomes more inescapable and it becomes harder to truly disconnect, simplicity in form and function provides a crucial relief to the overwhelmed consumer.

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Keeping Your End of the Data Bargain

Among the most frequent grievances we hear about these days comes from customers who are disappointed when the brand they have a relationship with doesn't seem to know it. The trade we’ve all made in the digital age is simple (though perhaps should be more controversial) - we give data to companies and with it they make our lives a little easier.

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Would a Chip of Another Crunch Taste as Fresh?

It may come as no surprise to marketers of consumer packaged goods that there’s a whole field of research dedicated to studying perceptions of the sounds and shapes of products. The goal in all of this is to help producers benefit from multi-sensory perception of products—from their color, the shape of their packaging, the sounds they emit, and the feelings (touch and emotional) they give us—in order to evoke an appealing impression of the brand.

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