We Don’t Sleep on Innovation
Cosmic Spaghetti on Pittsburgh's buses
Tens of millions of Americans struggle with sleep issues. Common in both men and women, poor sleep is linked to chronic conditions like heart disease and diabetes, and negatively affects a range of personal indicators, like reaction time, alertness, and mood. But lack of sleep is also a public health problem: Sleepiness has been linked to an increase in on-the-job accidents and car crashes, among other incidents.
With the escalating interest in the sleep category, and so many manufacturers testing their products and collecting consumer feedback, it is important to continuously refresh the community of sleeplessness sufferers to recruit for qualitative research. Campos recognizes both this market research need and the importance of good sleep, so we decided to create a Sleep Health Consumer Panel comprised of people who, at minimum, have trouble falling asleep and/or staying asleep.
On the Ground and In the Air: Perspectives of CX
With our recent work for the Port Authority of Allegheny County, we’ve been paying extra attention to what’s going on in and around the buses in Pittsburgh. We’ve observed in great detail how impressive the bus operators are. They deal with a lot of tough situations, and not all of them come from bad drivers or snowstorms.
One thing we may have taken for granted is how much fun the bus seats in Pittsburgh are. CityLab, a consistent repository for interesting and entertaining articles about urban planning and city life has an excellent look at “The Good, Bad, and Ugly Public Transit Seat Covers of the World.” And right there with London, Oslo, Istanbul, and Berlin is what they call the “cosmic spaghetti” of the Port Authority’s buses.
Bus Operators Are An Impressive Bunch
We’re in the business of people — identifying who they are to a company, segmenting them to learn more about their lifestyle, and determining the drivers that either help or hinder their motivation to do something.
As a team that travels back and forth across major cities, we know for a fact that there are two things sure to hinder anyone’s motivation: running late to board a flight and baggage claim. The Pittsburgh International Airport has just unveiled their plans to transform every Pittsburgh traveler’s customer experience and solve for these two huge pain points, among many others.
There Are Many Ways to Rank Cities. These Two Are The Best
As we’ve been studying the Port Authority to help the Port Authority in their rebranding process, we’ve all been paying a little more attention on our daily commutes.
We won’t reveal any spoilers for our research, but one thing is clear: driving a bus is always hard and driving one in Pittsburgh is extra hard. An interview with Jill Smallwood, a Port Authority bus operator opens an even greater window into the other aspects of driving the bus - the parts of the job that hardly have anything to do with staying under the speed limit or keeping the bud from sliding on ice.
Apollo 11 and Our Friends at MSA Safety
Inspired by a tweet and brought to life through a simple survey, the concept of ranking cities by success in transit and tacos seems pretty sound to the team in the Campos Chicago office, where both the transit and tacos are excellent.
But we are working to change future rankings through our project with the Port Authority of Allegheny County to improve the brand and customer experience for riders.
More Data on Pittsburgh's Continued Transformation
Just down the street from our headquarters in Pittsburgh’s Cultural District sits a national treasure on display. The Apollo 11 ‘Columbia’ capsule is on display to commemorate the 50th anniversary of the moon landing
Among the many local connections was the Comfo brand respirator produced by long-time Campos client, Mine Safety Appliances.
On the Mark! Our Predictive Scoring Model Wins The Marathon
One of our favorite topics is the fascinating changes happening in our hometown. Pittsburgh has been changing rapidly over the last decade and much of our work has been chronicling those many changes for clients. Some more data came today from the Pew Charitable Trusts in a report that shows that while the city is losing population, per capita income is rising.
The Pittsburgh Marathon Results are in... the Data
As data geeks, there is nothing quite as thrilling as building a predictive model that nails the EXACT outcome of an event or client initiative. We even do it just for fun.
Take this past Sunday's Pittsburgh Marathon, for example. A group of us signed up to run, and then decided, "Let's try and predict the average finish time this year!" So, we built a simple model based on eight years' worth of race data and boldly published our prediction on our blog last week: that, based on the forecasted race-day temperature of 54 degrees, the average Pittsburgh Marathon finish time would be 4 hours and 33 minutes. This week, we've got the results.
It’s that time of the year again: race season! Every year during the first weekend of May, thousands of runners from across the world take to the streets of Pittsburgh to run 13.1 or 26.2 miles through some of our favorite city neighborhoods. And this year, we thought it would be fun to predict the average finish time of the Pittsburgh marathoner.
So, what makes us so confident? We collected a number of different data points related to the Pittsburgh Marathon for each year since the Marathon resumed in 2009 after a 5-year hiatus. This included variables such as total number of finishers and average finish time in minutes. After this data was collected, a quick regression model was run, using average annual marathon finish times as a dependent variable and marathon-day temperature as a single predictor.