Predictive Analytics

What once was done through experience and rules of thumb has given way to predictive analytics tools, that recognize that data models can better project probabilities and give more accurate information.

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Less is More

Consumers are gravitating toward “simple” products and experiences (even vicarious ones) that are made for the social media age. As technology becomes more inescapable and it becomes harder to truly disconnect, simplicity in form and function provides a crucial relief to the overwhelmed consumer.

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