Research insights
drive innovation

How Consumer Market Research Helps Build Your Brand

Consumer research is a key component of brand strategy development and brand management. Why? Strong brands should reflect the vision and values of an organization, but to truly foster growth, they must do so in a way that’s compelling to target customers and differentiated from competitors.

view

Blog Kate Murphy Blog Kate Murphy

How Consumer Market Research Helps Build Your Brand

Consumer research is a key component of brand strategy development and brand management. Why? Strong brands should reflect the vision and values of an organization, but to truly foster growth, they must do so in a way that’s compelling to target customers and differentiated from competitors.

Read More
Blog Kate Murphy Blog Kate Murphy

Polling and Market Research: How They Differ

As the 2024 presidential election draws nearer, people are increasingly reflecting back on the 2020 election and how wrong the polls were. There are a lot of theories as to how this might have happened. This article won’t try to answer that question. But we do want to clear the air about one thing: Political polling is a very different beast from market research.

Read More
Blog Matt Engelson Blog Matt Engelson

What Now: Higher Education Market Research & Student Experience Insights

As strategists and market researchers, the Campos team is always looking to discuss how consumer insights can be leveraged to grow brands and businesses. Welcome to the second blog in our "What Now?" series, in which our team delves into what we do, why we approach our work the way we do, and how research can help build better brands, products, and customer experiences.

Read More
Blog Matt Engelson Blog Matt Engelson

The Importance of Product Testing in Product Development

In a world of countless choices, product testing is no longer just about making sure a product works as intended. It’s about creating products that exceed consumer expectations and, ultimately, generate the kind of excitement that gives you a competitive advantage.

Read More
Blog Matt Engelson Blog Matt Engelson

The Advantages of Focus Groups and How to Do Them Well

Focus groups are a cornerstone qualitative research approach for good reason. They are an excellent methodology when it is necessary to consider diverse perspectives and views. But to conduct a focus group, three crucial things must be done correctly to ensure a useful outcome.

Read More
Blog Matt Engelson Blog Matt Engelson

What Now: Market Segmentation

As strategists and market researchers, the Campos team is always looking to discuss how consumer insights can be leveraged to grow brands and businesses. Welcome to the first blog in our “What Now?” series, in which our team delves into what we do, why we approach our work the way we do, and how research can help build better brands, products, and customer experiences.

Read More