Experience

We design and field market segmentation studies to identify the most valuable customer segments for whom experiences should be tailored. Through primary research, we provide insights on how to effectively attract and engage these customers from an experiential standpoint.

Our journey mapping projects focus on understanding how specific segments currently experience something—such as applying to college, receiving a diagnosis, or visiting a museum—and how that compares to their ideal journey. By identifying pain points to address and moments of delight to maintain, we help you prioritize areas for improvement.

We assist clients in collecting and analyzing customer feedback on an ongoing basis, enabling us to assess satisfaction and the impact of various customer experience initiatives. Our studies go beyond just providing KPIs; they identify and prioritize opportunities for meaningful improvement.

When developing a new experience—whether physical or digital—it’s crucial to gather inspiration and feedback from your target customers. From designing new casinos to launching new websites, we use consumer insights to help clients envision what a new experience could include and test those ideas at scale.

Every Campos project is tailored to meet the client’s specific objectives, needs, budget, and timeline. As an experience research company, our expertise extends well beyond these examples, and we work closely with clients to design projects that address their unique questions and goals.