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FEATURED BLOG POST
How Consumer Market Research Helps Build Your Brand
Consumer research is a key component of brand strategy development and brand management. Why? Strong brands should reflect the vision and values of an organization, but to truly foster growth, they must do so in a way that’s compelling to target customers and differentiated from competitors.
When it comes to your brand, it’s easy to measure where you stand, but hard to measure why. What we...
Campos and 90.5 WESA, Pittsburgh’s NPR News Station, are partnering on a series of short opinion surveys...
Any good marketer knows that the success of marketing investments depends on your ability to reach the...
Clients often come to Campos knowing they need to conduct market research, but are unsure of what kind...
Elixir Strings, a favorite among guitarists for its long-lasting tone, recently announced a brand refresh...
User Experience (UX) testing is the secret sauce that leads to better design. It puts your product or...
Campos and 90.5 WESA, Pittsburgh’s NPR News Station, are partnering on a series of short opinion surveys...
Understanding your customers isn’t optional—it’s a business imperative. Consumers hold the key to your...
Campos and 90.5 WESA, Pittsburgh’s NPR News Station, are partnering on a series of short opinion surveys...
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