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How Consumer Market Research Helps Build Your Brand
Consumer research is a key component of brand strategy development and brand management. Why? Strong brands should reflect the vision and values of an organization, but to truly foster growth, they must do so in a way that’s compelling to target customers and differentiated from competitors.
Last year, the Southwestern Pennsylvania Commission (SPC), a member organization that develops plans...
As strategists and market researchers, the Campos team is always looking to discuss how consumer insights...
In a world of countless choices, product testing is no longer just about making sure a product works...
Campos and 90.5 WESA, Pittsburgh’s NPR News Station, are partnering on a series of short opinion surveys...
The number of market research methods available these days is staggering. Some are experimental, some...
Focus groups are a cornerstone qualitative research approach for good reason. They are an excellent methodology...
So, you’re considering going on the adventure that is updating your brand. Where to start? Updating your...
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