Don't Know What Students Want? We Do.

A surprising number of business decisions are based on a hunch. The problem is, we often don't really know what students want when it comes to academic programs, experiences, and campus life (and, by the way, different student segments want different things!).

That is, we don't know what they want until we ask. That's where Campos comes in.

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The Campos Way

We're here to help you make decisions grounded in research, strategy, and empathy through qualitative and quantitative market research. We use both traditional and innovative methods to help our clients understand student behavior and opinions and translate them into actionable recommendations that strengthen brands, educational programs, and the overall student experience.

So, tell us your goals, challenges, team dynamics, and whatever else comes to mind, and we'll do what we do best: sort through the who, what, when, where, and why and help create a lasting impact on prospects, students, and alumni.

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Custom Market Research

We won't dump data and bounce. Campos provides strategic recommendations that answer the “what now?” factor once all the research is said and done. We lead with consultation, customizing our research approach and informing each project with your objectives and input so you get the student and prospect insights you need. We design and conduct custom research projects with clear objectives in mind, fielding studies that produce insights to answer your biggest questions and overcome your greatest challenges so you can make magic happen.

Qualitative Consumer Research

Campos deploys qualitative market research when we want to dive into the minds of students and prospects and understand their perceptions of a university brand, academic program, or campus experience. Qualitative research—that is, research that comes from conversation and observation—is all about going beyond the surface level and understanding the “why” behind behaviors. We use a range of qualitative research techniques, from focus groups to one-on-one interviews to ethnography. Often, we facilitate online qualitative market research through platforms that mimic the in-person focus group experience.

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Quantitative Consumer Research

On the other hand, we often deploy quantitative market research when statistical validation is critical. Quantitative research refers to collecting and analyzing numerical or statistical data—think surveys and large datasets—and it allows us to form a statistically significant understanding of student and prospect behaviors and opinions. We not only conduct quantitative research, but we also sift through it for you to uncover the insights and recommendations that matter for decision-making and stakeholder communication.

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