Custom CPG Market Research

Bringing a new product to crowded retail shelves or e-commerce platforms is a high-stakes endeavor. We partner with your innovation and product development teams to guide and de-risk new innovation with consumer insights. From opportunity research, in which we surface pain points and unmet needs to inform the development of new products, to product testing research, in which we gather feedback on concepts and actual prototypes, our team provides the data needed to refine your offering, mitigate launch risks, and hit the market with a product consumers will actually buy.

In the fast-moving CPG space, treating your audience as a monolith is a missed opportunity. Our advanced market segmentation research digs past basic demographics to uncover the distinct behaviors, psychographics, and motivations of consumers in your market. Our strategy team then delivers profiles and personas for the segments in your market, along with targeting recommendations so you can optimize your media and messaging strategies.

With endless alternatives competing for consumer attention, a strong brand is your greatest asset. Our custom CPG brand strategy projects help you better understand the audiences your brand needs to resonate with in order to grow, and develop strategies that tap into their specific needs and motivations. Our strategy team provides a clear blueprint to refine your institutional narrative, differentiate your organization, and build a powerful, CPG brand strategy that inspires loyalty.

A brilliant product still needs a flawless launch plan to succeed in today’s complex omnichannel retail environment. We collaborate closely with your marketing and sales leaders to map the path to purchase, test willingness to pay, and gather insights to inform which features and claims are prioritized at launch. Our strategy team ultimately delivers the go-to-market roadmap your team needs to optimize spend, capture market share, and ensure a highly successful product launch.

Finding the pricing sweet spot in a volatile economy is a balancing act between protecting margins and maintaining consumer volume. We use sophisticated, custom pricing research methodologies to determine willingness-to-pay and price elasticity. Our actionable insights help you confidently structure your pricing and promotional strategies to maximize market share without leaving money on the table.

Every Campos project is tailored to meet the client’s specific objectives, needs, budget, and timeline. As a CPG market research company, our expertise extends well beyond these examples, and we work closely with clients to design projects that address their unique questions and goals.