Gain a better understanding of a market and who to target for growth. We create segmentation surveys that divide your market of available customers into distinct subgroups based on shared motivations, psychographics, and behaviors. Then, using survey data and other insights, we recommend which segments to target and how to reach them effectively.

Establish benchmarks for your brand's health and track the impact of your campaigns. We explore awareness and perceptions of your brand and put these metrics into context by comparing your performance to competitors. We conduct these studies regularly, allowing you to optimize your campaigns and demonstrate their impact.

Identify what factors truly drive consumer behavior. We use statistical modeling to evaluate the significance of independent variables, like product or brand attributes, in predicting outcomes, such as brand preference or usage. This technique allows us to highlight the factors that influence the most critical outcomes for clients so they can build their brand and marketing strategies around them.

Determine the optimal price point for a new product or assess current pricing strategies. Campos deploys a range of methodologies, such as Gabor-Granger and Van Westendorp, to inform client pricing decisions.

Campos partners with clients to break down a product or service into key features and asks respondents to choose their preference among different feature combinations to understand the relative value of each.

Determine the relative importance of a large number of features or attributes. Campos presents respondents with multiple sets of items and asks them to select their most and least preferred, providing insight into the relative importance of each.

Predict future demand for a product or service. Campos combines primary survey research with secondary data to forecast demand among a target population, allowing our clients to make informed decisions regarding whether or not to launch a product or service. This allows clients to make informed decisions regarding whether or not to launch a product or service.

Our quantitative capabilities extend well beyond these examples, and we work closely with clients to design research and analysis plans that address their unique questions and goals.