About Us
About Us
Who We Are
Founded in 1986, Campos sits at the intersection of rigorous market research and strategic consulting, filling the gap between “what we know” and “what could be.”
We specialize in custom research for complex business challenges and opportunities—like repositioning a legacy brand, pricing a new product, or validating a major customer experience pivot. We design primary research initiatives that go beyond commoditized data and generic AI summaries, delivering the proprietary insights your business needs to win.
Unlike traditional research firms, we forgo overwhelming data dumps in favor of boardroom-ready deliverables designed to align stakeholders, guide investments, and de-risk your most critical decisions.
Expertise
What We Do
We partner with marketing, product, and experience teams to design and field custom research projects that fuel data-backed decision-making.
Branding
Develop an authentic brand that resonates with customers and prospects.
Marketing
Establish and measure the most effective messaging and marketing for your brand.
Product Development
Create better products and services with consumer and user insights.
Customer Experience
Make experiences that improve customer satisfaction and engagement.
Custom Research That Works for You
Quantitative Research & Analytics
We design and conduct quantitative studies that provide insights at scale.
Qualitative Research
We dive into the minds of research participants to get at the “why” behind their behaviors.
Mixed-Methods Research
We integrate quantitative and qualitative research, giving you the best of both worlds.
After the Research, We Ask: What’s Next?
Your Objective
We start by listening to why you want to conduct research, how you plan to use the insights, and what your budget and timeline are.
Your Project Plan
From there, we design a custom project approach that fits your needs and leverages proven research methodologies.
Strategic Research
We’re an extension of your team, fielding research designed to guide and de-risk marketing, product, and experience investments.
Actionable Output
Our boardroom-ready deliverables tell a clear story, distilling complex data into explicit, business implications and actionable recommendations.
Our Team
Campos is jointly owned by President & CEO Kate Murphy, Chief Insights Officer Stephanie Zanin, and Chief Operating Officer Alex Drexler. The Campos team includes strategists and researchers with decades of experience in market research, data analytics, marketing and advertising strategy, communications, and more. Together, we push each other to design, field, and deliver research studies that have the power to transform brands and businesses.
Campos is certified as a Women’s Business Enterprise (WBE) and Women-Owned Small Business (WOSB) through the Women’s Business Enterprise National Council (WBENC), the nation’s leading third-party certifier of women-owned and operated businesses.