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The Importance of Market Research in the Healthcare Industry
Seemingly every day there’s headline news about a scientific breakthrough in the healthcare industry,...
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Polling and Market Research: How They Differ
As the 2024 presidential election draws nearer, people are increasingly reflecting back on the 2020 election...
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Pittsburgh: Your Go-To Market for Research
It’s not quite the East Coast. It’s not quite the Midwest. It’s a little bit of both, making it the ideal...
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Looking Back — and Forward — with Tracking Studies
Every piece of research, by itself, only captures a moment in time. It is not the whole picture—it’s...
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Campos in the News: Connecting Southwestern PA
Last year, the Southwestern Pennsylvania Commission (SPC), a member organization that develops plans...
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What Now: Higher Education Market Research & Student Experience Insights
As strategists and market researchers, the Campos team is always looking to discuss how consumer insights...
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The Importance of Product Testing in Product Development
In a world of countless choices, product testing is no longer just about making sure a product works...
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Ethnographic Research: When and How You Should Use It
The number of market research methods available these days is staggering. Some are experimental, some...
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The Advantages of Focus Groups and How to Do Them Well
Focus groups are a cornerstone qualitative research approach for good reason. They are an excellent methodology...
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