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Blog
Pittsburgh: Your Go-To Market for Research
It’s not quite the East Coast. It’s not quite the Midwest. It’s a little bit of both, making it the ideal...
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Blog
Looking Back — and Forward — with Tracking Studies
Every piece of research, by itself, only captures a moment in time. It is not the whole picture—it’s...
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Blog
Campos in the News: Connecting Southwestern PA
Last year, the Southwestern Pennsylvania Commission (SPC), a member organization that develops plans...
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Blog
Leveraging Higher Education Market Research & Student Experience Insights
In higher education today, there’s a lot of discussion of the impending “enrollment cliff.”...
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The Importance of Product Testing in Product Development
In a world of countless choices, product testing is no longer just about making sure a product works...
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Blog
Ethnographic Research: When and How You Should Use It
The number of market research methods available these days is staggering. Some are experimental, some...
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Blog
The Advantages of Focus Groups and How to Do Them Well
Focus groups are a cornerstone qualitative research approach for good reason. They are an excellent methodology...
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Blog
Brand Evolution vs. Brand Repositioning: Reevaluating Your Brand Strategy
So, you’re considering going on the adventure that is updating your brand. Where to start? Updating your...
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