Curiosity is our guide.
Clarity is our goal.

Campos specializes in research and consulting to support brand and marketing strategy development. We regularly partner with clients to:

• Establish a new brand strategy, or refresh an existing one, including developing, testing, and refining positioning statements, personality attributes, values, purpose, etc.

• Segment and profile consumers within a specified market, then identify which segments to target for growth and why.

• Establish brand health benchmarks and track over time; identify drivers of KPIs to inform marketing strategy.

• Conduct a competitor audit, using public data to profile competitor brands position, paid and organic social strategies, and marketing messages deployed.

• Develop, test, and refine marketing messages with target consumers.

• Test and optimize advertising collateral with target consumers.

We design our projects to ensure we’re helping clients build brands and marketing strategies that are authentic, differentiated, and compelling.