Branding

Brand strategy begins and ends with organizational soul-searching. To define
a brand strategy, we must understand the perspectives of internal stakeholders and what they see as your purpose, values, strengths, differentiators, and future direction.

For a brand to drive growth, it must clearly identify its target audience—who they are, why they matter, and how to connect with them. This process involves uncovering insights the brand can leverage to attract these customers and foster lasting loyalty.

Strong brands do more than just satisfy the needs and wants of their target customers—they do so in ways that are distinct from and superior to competitors. Our brand strategy work focuses on identifying what your brand can uniquely offer your target audience that no other organization can match.

Our brand strategy projects typically involve multiple phases of research, each building on the last, and culminate in a comprehensive, research-backed brand strategy deliverable. This deliverable serves as a guiding framework for both internal marketers and external agencies.

As part of a broader brand strategy project, we often establish quantitative benchmarks for key brand health metrics. For many clients, we conduct brand tracking studies annually or semi-annually to monitor changes in these metrics over time, assessing the impact of marketing and advertising campaigns.