Move beyond basic demographic targeting. We create segmentation studies that divide your market of available customers into subgroups based on shared motivations, psychographics, and behaviors. Then, using survey data and other insights, we recommend which segments to target and how to reach them effectively.

Our brand health studies explore awareness and perceptions of your brand and put these metrics into context by comparing your performance to competitors and evaluating how effectively you deliver on your brand strategy. We conduct these studies regularly, allowing you to optimize your campaigns and demonstrate their impact.

An effective marketing strategy stands out. Developing differentiated messaging and creative requires a deep understanding of your competitors’ positioning and messaging strategies. Our competitive audits explore how competitors present themselves, helping us identify untapped opportunities to differentiate your brand.

Even the best assumptions can be challenged by consumer feedback. We assist clients in developing messaging and then test it with customers and prospects, providing diagnostic insights before you go to market.

We frequently collaborate with clients and agencies to test creative work—from evaluating ad concepts and logo options to assessing the look and feel of new websites. Our projects are designed to give creative teams the feedback they need to refine their work based on target consumer insights.

Every Campos project is tailored to meet the client’s specific objectives, needs, budget, and timeline. As a marketing research company, our expertise extends well beyond these examples, and we work closely with clients to design projects that address their unique questions and goals.