It’s not quite the East Coast. It’s not quite the Midwest. It’s a little bit of both, making it the ideal place to conduct market research. It’s Pittsburgh!
Why is Pittsburgh an Ideal Market for Research?
Western Pennsylvania is a region full of people whose stories reflect that of the nation, and Pittsburgh is a city that has seen booms and busts and more than one renaissance. The Pittsburgh region has a wide range of people to engage with—blue collar and white collar, all ranges of pay scales, urban corporate workers and rural farmers. This diversity provides a true cross-section of the country. While it’s well known as a city with roots in manufacturing, its industries have evolved. Now it’s a hub for tech, medicine, education, and culture.
That hard-working, down-to-earth heritage also brings with it one critical trait for market research: Honesty. Pittsburghers aren’t afraid to speak their mind and give their real, raw opinions, which is exactly why organizations in need of a true assessment of a product or service have long chosen to conduct research in our city.
Pennsylvania is also, of course, a political battleground, often crucial in deciding national elections. Candidates, special interest groups, and news organizations have conducted research in Pittsburgh for decades to better understand the spectrum of Pennsylvania voters and how they’re feeling about key races and issues.
Your Partner for Research in Pittsburgh
Campos has the largest consumer panel in Southwestern Pennsylvania, meaning we’re the go-to partner for many organizations looking to field research in the region. We partner closely with you to home in on who you want to learn from, and then recruit the best possible group of respondents to participate in your research.
Our flagship research facility, located in the heart of downtown Pittsburgh’s Cultural District, meets the needs of clients from a wide array of industries each year. We can host everything from a traditional focus group to a large mock jury comfortably in our space. Finally, our moderators have experience engaging with Pittsburghers on a wide variety of topics. We’ll be excited to craft a custom discussion guide for your project.
Want to understand why Pittsburghers make for great market research subjects? Let’s talk.
