Campos Research Strategy

We are a research driven strategy firm specializing in customer experience, brand planning, and brand strategy. At Campos, you partner with an integrated team of data scientists, premier primary and secondary researchers, and seasoned strategists who work collaboratively to solve your most complex business problems. We use a wide variety of research tools and methodologies as the building blocks of your brand plan, your customer strategy, or your next market innovation.

We inspire and innovate your brand.

Never before have brands been called upon to respond to market change at the speed that they are today. Between new competitors entering the market and outside innovation driving the need to pivot on a dime, what used to be a three to five year brand planning cycle is now every two years—if you’re lucky. At Campos, we take the responsibility for brand planning very seriously. When organizations come to us for brand planning, they do so because they understand that their brand is much bigger than today’s creative execution.

  • Blog

    Branding by Life Stage

    There are many valid approaches to brand planning and development. And, depending on the life stage of your business, one may be more appropriate for your business or brand… Keep Reading

  • Case Stories

    New CEOs Assess Brand Equity.

    Often, when a new CEO or CMO joins an organization, one of the first things they do is assess the status and value of their new brands… Keep Reading

  • Case Stories

    Brand Planning Reveals the Truth about Relevance.

    When the Board of a high profile membership organization requested a “brand update” to be more relevant with its members, they likely didn’t think that meant a reconstruction of the organization’s facility… Keep Reading

We optimize your options.

We adhere to the belief that strategy is simply this: “An integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to the competition” (Michael Porter). By this definition, then, strategy is all about choices. And winning strategy is about making clear, distinctive, and proactive choices that will build value for your organization. Let’s take that one step further: The best leaders and organizations engage in making integrated choices; that is, by evaluating the set of choices at hand and through integrated thinking, connecting the dots between them to define the BEST possible choice. Sometimes this involves choosing one option over the other. Often this involves imagining how elements of multiple options can work together to maximize impact. In an ideal world, this involves identifying a blue ocean strategy where your organization can win well ahead of your competitors.

  • Case Stories

    Surprise Revealed Legacy Brand Equity

    When the steel industry was upended in the U.S., a large number of related manufacturing industries were strongly affected, and a wave of mergers occurred… Keep Reading

  • Case Stories

    Non-profits Win Big by Using Business Planning Tools

    More and more non-profits are embracing the value of business planning tools and market research techniques… Keep Reading

We dig the story out of your data.

At Campos, we have a team of data scientists that know data–all types of data. But we always start with the most important: yours! Why should your planning process begin with your own data? Most organizations have vast quantities of data, but are often at a loss over what do with it. A common refrain we hear from organizations is, "My data is a mess." Nevertheless, it is the place to start. Enormous business intelligence is often overlooked because the task of mining the data appears monumental.

  • Case Stories

    Modeling Data for Merged Enterprises

    Mergers and acquisitions often present data challenges to organizations, and sometimes it seems the larger the enterprise, the greater the challenge… Keep Reading

  • Case Stories

    Diving into Existing Data Uncovers Previously Hidden Opportunities

    An historic leader in the manufacturing space plans to rapidly grow not only where they currently have a strong presence (U.S. and Canada), but to become a dominant player internationally as well… Keep Reading

  • PDF

    American Made: Pittsburgh’s Fascination with Domestic Automobiles

    Gradually, Pittsburgh and the broader Southwestern Pennsylvania area has become one of the more fascinating test markets in the United States… Keep Reading

See the forest and the trees.

Before your next big initiative or research study, step back and get grounded in what is already known about your company, brand, idea, service area, or marketplace. Too often, companies embark on proprietary research without asking the question, “What research and data is already out there that can be useful to me in gaining insights relative to competitors or marketplace trends and ‘best practices’?” As it turns out, there’s a lot. But there’s an issue: Few organizations have the time, resources, or, most importantly, the skilled analysts to gather and synthesize this information into a comprehensive, actionable story with a 360-degree view.

  • Blog

    The Marketing Opportunity of the Decade: The "Premium Single"

    The size and presence of the millennial generation of independent female earners represent one of the most under-recognized marketing opportunities of this decade… Keep Reading

  • Blog

    Marketing to Gen Z: These Insights Might Surprise You

    The post-Millennial Generation Z is already driving marketers crazy… Keep Reading

  • Blog

    It’s Really True: Market Responses Follow Consumer Trends

    Top consumer trends in our forecast–including gender fluidity and the American Muslim consumer–are showing up in the marketplace in 2016… Keep Reading

We find answers in the analysis.

If your study was easy or your issue simple, you would “Do It Yourself.” At Campos, we are trusted with the challenging studies and the complicated issues. We conduct your benchmarks or the critical studies that could change the direction of your brand. Why? Our strategists are uniquely trained to deeply study the results of your quantitative research. And to find the answers you need to make decisions for your brand, your business, or your issue.

  • Case Stories

    Customers are Driving-Thru for Healthier Food

    A local restaurant chain wanted to determine the reasons why their customers were increasingly driving through their restaurants’ take-out windows to get their meals… Keep Reading

  • Blog

    Saving Higher Ed Institutions Money One Market Potential Study at a Time

    As a recent college graduate, I sometimes think back and ask myself, “Why did I ever take that random gen-ed class about Russian fairytales, and how did the school know that students would be interested in taking a course like this?”… Keep Reading

  • Case Stories

    Parents And Educators Agree that STEM Education Must Be “Hands-On”

    The Carnegie Science Center, supported by Chevron and Nova Chemicals, was interested in exploring the awareness, attitudes, and perceptions of parents and children in grades K-12 about STEM education in a 17-county area of Southwestern PA and two adjoining states… Keep Reading

We comprehend your customer.

The need to understand why your customer is behaving the way they are has never been more important.

While data and quantitative studies provide valuable clues to behavior, the imperative to actually talk to your customer has never been greater. Our CamposQUAL+ team of researchers is focused specifically on capturing your customers’ authentic and actual thoughts, opinions, and experiences through methodologies that are appropriately matched to the customer.

  • Blog

    Lessons on Humanity…from a cyborg

    If you are one of the five million fans of the Serial podcast, and also got seduced into listening to the newer NPR podcast series, Invisibilia, I think this post will resonate with you… Keep Reading

  • Case Stories

    Qualitative Research Reveals Need for Mothers’ Group

    A local non-profit wanted to explore mothers’ experiences with their services and how they could better meet their needs… Keep Reading

  • Case Stories

    Keeping Customers Awake in Big-Box Stores

    A large supplier of sleep-related products wanted to better understand customers’ sleep habits, purchasing influencers, and perception of products overall… Keep Reading

We explore your users’ experience.

At Campos, we recognize that, in order to successfully compete, digital products, services, and websites must accurately understand—and then reflect—their users' expectations and experience. User Experience Research (UXR) provides the measurable insights and feedback that is fundamental to your success. We believe the development of innovative user experience is an iterative process based on research, and we test at every stage of the development process.

  • Blog

    How to give your customers the best online experience

    The author of a book is never the same person who edits it. This is because the author becomes closer to that finished product than anyone else; therefore, they are likely to overlook mistakes while editing… Keep Reading

  • Blog

    Your website visitors have something important to tell you

    For those of you who may not be familiar with User Experience Research, I’ll give you a brief introduction: it is a form of research where websites, apps, and digital products or services are evaluated at any stage in the development process—and with actual users—to learn their behaviors and perceptions, measure usability, and ultimately gather insights into how a company can optimize their digital platform so that it is most appealing to its customers… Keep Reading

We re-route your customer’s journey.

The adage, “You can’t manage what you don’t measure” is the critical starting point for customer experience planning. As much as we think we can imagine how customers go from Point A to Point Z, they continually surprise. Deeply understanding your customer experience is the first step. We map, plan, and innovate your customer experience to figure out where the pain points lie, where opportunity is being lost, and, ultimately, how to strategically re-route the journey to prevent or minimize the consideration of competitors.

  • Blog

    How Good CX Planning Will Impact Your Business

    Your customer’s experience is outshining your product and pricing as a key brand differentiator. How good cx planning can work for your brand. Keep Reading

  • Blog

    How to Start Customer Experience Planning in Just One Day

    Going from the latest HBR article on CX to implementing actual changes in CX in your organization is daunting and can leave you wondering, “Where do I start?” Keep Reading

  • Blog

    Customers, Not Marketers, Build Brand Experiences

    Brands no longer exist separately from the experience the consumer has–or doesn’t have–with them… Keep Reading