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Blog
What Is B2B Market Research and Why It Matters More Today Than Ever
The B2B customer journey has become more complicated and more crowded than ever before. That’s where...
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Blog
Van Westendorp vs. Gabor-Granger: Which Pricing Research Method Should You Use?
Have you ever wondered how to strategically determine the right price for a product? That’s where pricing...
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Blog
How to Transform Your Brand Tracker from a Bureaucratic Burden into an Essential Strategic Tool
Most marketers love the idea of a brand tracker: a survey intended to keep your finger on the pulse of...
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Blog
CPG Marketing & the Strategic Advantage of Research
It seems nearly every sector of the economy is navigating economic uncertainty at this moment, and the...
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Blog
Beyond the Hype: How We're Actually Using AI in Market Research
In the market research industry, there are countless vendors touting “AI-powered” solutions...
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Blog
How We’re Combating Fraud in Market Research
Earlier this year, the Department of Justice announced it was indicting leaders from two market research...
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Blog
Beyond Surveys: Unlocking Growth with Quantitative Market Research
Growing a brand or business is all about making strategic decisions. The teams that Campos partners with...
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Blog
Leveraging Diary Studies to Learn More about Prospective College Students
Campos often partners with higher education marketers who are focused on understanding the evolving behaviors,...
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Blog
How to Measure Brand Awareness & Build a Stronger Brand Through Market Research
Building a strong brand starts with knowing where you stand—in other words, measuring brand awareness...
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