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Blog
How to Determine Product Pricing with Evidence, Not Opinions
Pricing is a high-stakes strategic decision that sits at the intersection of psychology, math, and market...
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Blog
How Intentional Brand Architecture Builds Brand Equity
Brand architecture is like the plumbing in a house: When it’s working, no one even thinks about it. But...
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Blog
Conjoint Analysis Explained: Reveal What Customers Truly Value
Choice-based conjoint analysis represents one of the best ways to make informed product and pricing decision....
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Blog
What Is B2B Market Research and Why It Matters More Today Than Ever
The B2B customer journey has become more complicated and more crowded than ever before. That’s where...
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Blog
Van Westendorp vs. Gabor-Granger: Which Pricing Research Method Should You Use?
Have you ever wondered how to strategically determine the right price for a product? That’s where pricing...
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Blog
How to Transform Your Brand Tracker from a Bureaucratic Burden into an Essential Strategic Tool
Most marketers love the idea of a brand tracker: a survey intended to keep your finger on the pulse of...
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Blog
CPG Marketing & the Strategic Advantage of Research
It seems nearly every sector of the economy is navigating economic uncertainty at this moment, and the...
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Blog
Beyond the Hype: How We're Actually Using AI in Market Research
In the market research industry, there are countless vendors touting “AI-powered” solutions...
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Blog
How We’re Combating Fraud in Market Research
Earlier this year, the Department of Justice announced it was indicting leaders from two market research...
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