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Blog
Beyond the Hype: How We're Actually Using AI in Market Research
In the market research industry, there are countless vendors touting “AI-powered” solutions...
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Blog
How We’re Combating Fraud in Market Research
Earlier this year, the Department of Justice announced it was indicting leaders from two market research...
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Blog
Beyond Surveys: Unlocking Growth with Quantitative Market Research
Growing a brand or business is all about making strategic decisions. The teams that Campos partners with...
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Blog
Leveraging Diary Studies to Learn More about Prospective College Students
Campos often partners with higher education marketers who are focused on understanding the evolving behaviors,...
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How to Measure Brand Awareness & Build a Stronger Brand Through Market Research
Building a strong brand starts with knowing where you stand—in other words, measuring brand awareness...
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Blog
Engaging Gen Z: Why Market Research Needs to Evolve
The Challenge: Traditional Research Methods Fall Short with Gen Z In the world of market research, understanding...
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Using Diary Studies to Build Better Brands, Products, & Experiences
Want to gather in-the-moment insights from your customers and prospects? In a diary study, participants...
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Blog
The Key to a Better Brand Tracking Survey? Qual.
When it comes to your brand, it’s easy to measure where you stand, but hard to measure why. What we...
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Blog
Why Market Segmentation Is Key to Strategic Marketing Success
Any good marketer knows that the success of marketing investments depends on your ability to reach the...
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