Each product or service has a lifecycle that spans from its initial conception to development and testing to launch and then continual iteration and (hopefully) sales growth. Healthcare-specific market research is crucial at all of these stages of the medical product development lifecycle.

Consumer research is a key component of brand strategy development and brand management. Why? Strong brands should reflect the vision and values of an organization, but to truly foster growth, they must do so in a way that’s compelling to target customers and differentiated from competitors.

Healthcare market research is about understanding the needs, attitudes, perceptions, and expectations that drive patient and consumer behavior so organizations can leverage those insights to make informed decisions.

As the 2024 presidential election draws nearer, people are increasingly reflecting back on the 2020 election and how wrong the polls were. There are a lot of theories as to how this might have happened. This article won’t try to answer that question. But we do want to clear the air about one thing: Political polling is a very different beast from market research.

It’s not quite the East Coast. It’s not quite the Midwest. It’s a little bit of both, making it the ideal place to conduct market research. It’s Pittsburgh!

The best way to look back and forward at the same time is through tracking studies, a quantitative research methodology in which researchers collect data from a consistent sample using a largely consistent survey instrument.

Campos collaborated with SPC on a revealing study: 40,000 Pittsburgh households lack broadband. Discover how our research is driving regional infrastructure changes.

As strategists and market researchers, the Campos team is always looking to discuss how consumer insights can be leveraged to grow brands and businesses. Welcome to the second blog in our "What Now?" series, in which our team delves into what we do, why we approach our work the way we do, and how research can help build better brands, products, and customer experiences.

In a world of countless choices, product testing is no longer just about making sure a product works as intended. It’s about creating products that exceed consumer expectations and, ultimately, generate the kind of excitement that gives you a competitive advantage.

The number of market research methods available these days is staggering. Some are experimental, some are trendy, and some are tried-and-true.

Focus groups are a cornerstone qualitative research approach for good reason. They are an excellent methodology when it is necessary to consider diverse perspectives and views. But to conduct a focus group, three crucial things must be done correctly to ensure a useful outcome.

As strategists and market researchers, the Campos team is always looking to discuss how consumer insights can be leveraged to grow brands and businesses. Welcome to the first blog in our “What Now?” series, in which our team delves into what we do, why we approach our work the way we do, and how research can help build better brands, products, and customer experiences.

So, you’re considering going on the adventure that is updating your brand. Where to start? Updating your brand is a big investment in time and resources. Many companies know they need to adapt but are unsure whether they need to evolve their brand or completely reposition it. Breathe! You aren’t alone.

Brand positioning is the effort to “own” a unique space in the minds of your target consumers. Going through the process of brand planning, including explicitly defining a research-backed brand positioning, is critical for creating discipline and consistency across the enterprise.