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FEATURED BLOG POST
How Consumer Market Research Helps Build Your Brand
Consumer research is a key component of brand strategy development and brand management. Why? Strong brands should reflect the vision and values of an organization, but to truly foster growth, they must do so in a way that’s compelling to target customers and differentiated from competitors.
Campos recently partnered with Highmark Health to field ethnographic research among seniors in its footprint...
Earlier this year, AIDS Free Pittsburgh (AFP), an initiative of the Jewish Healthcare Foundation dedicated...
Campos and 90.5 WESA, Pittsburgh’s NPR News Station, are partnering on a series of short opinion surveys...
Building a strong brand starts with knowing where you stand—in other words, measuring brand awareness...
The Challenge: Traditional Research Methods Fall Short with Gen Z In the world of market research, understanding...
Want to gather in-the-moment insights from your customers and prospects? In a diary study, participants...
When it comes to your brand, it’s easy to measure where you stand, but hard to measure why. What we...
Campos and 90.5 WESA, Pittsburgh’s NPR News Station, are partnering on a series of short opinion surveys...
Any good marketer knows that the success of marketing investments depends on your ability to reach the...
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