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FEATURED BLOG POST
How Consumer Market Research Helps Build Your Brand
Consumer research is a key component of brand strategy development and brand management. Why? Strong brands should reflect the vision and values of an organization, but to truly foster growth, they must do so in a way that’s compelling to target customers and differentiated from competitors.
Clients often come to Campos knowing they need to conduct market research, but are unsure of what kind...
Elixir Strings, a favorite among guitarists for its long-lasting tone, recently announced a brand refresh...
User Experience (UX) testing is the secret sauce that leads to better design. It puts your product or...
Campos and 90.5 WESA, Pittsburgh’s NPR News Station, are partnering on a series of short opinion surveys...
Understanding your customers isn’t optional—it’s a business imperative. Consumers hold the key to your...
Campos and 90.5 WESA, Pittsburgh’s NPR News Station, are partnering on a series of short opinion surveys...
We know you’re the numbers people, and guess what? So are we. But there’s more to marketing than just...
Campos and 90.5 WESA, Pittsburgh’s NPR News Station, are partnering on a series of short opinion surveys...
A brand is more than just a logo or a tagline. A brand encompasses everything an organization is, does,...
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