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How Consumer Market Research Helps Build Your Brand
Consumer research is a key component of brand strategy development and brand management. Why? Strong brands should reflect the vision and values of an organization, but to truly foster growth, they must do so in a way that’s compelling to target customers and differentiated from competitors.
The B2B customer journey has become more complicated and more crowded than ever before. That’s where...
Have you ever wondered how to strategically determine the right price for a product? That’s where pricing...
Most marketers love the idea of a brand tracker: a survey intended to keep your finger on the pulse of...
It seems nearly every sector of the economy is navigating economic uncertainty at this moment, and the...
In the market research industry, there are countless vendors touting “AI-powered” solutions...
Earlier this year, the Department of Justice announced it was indicting leaders from two market research...
Growing a brand or business is all about making strategic decisions. The teams that Campos partners with...
Campos often partners with higher education marketers who are focused on understanding the evolving behaviors,...
Campos recently partnered with Highmark Health to field ethnographic research among seniors in its footprint...
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