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How Consumer Market Research Helps Build Your Brand
Consumer research is a key component of brand strategy development and brand management. Why? Strong brands should reflect the vision and values of an organization, but to truly foster growth, they must do so in a way that’s compelling to target customers and differentiated from competitors.
WESA-Campos Survey: General Election Enthusiasm Mounts
In the September 2024 WESA/Campos Pulse Survey, we explored Pittsburgh area residents’ attitudes and intentions with regard to the upcoming General Election.
WESA-Campos Survey: April ’24 Primary Elections
In the April 2024 WESA/Campos Pulse Survey, we explored Pittsburgh area residents’ attitudes and intentions with regard to the upcoming primary election.
WESA-Campos Survey: Nov ’23 Local & State Elections
In the November 2023 WESA/Campos Pulse Survey, we explored Pittsburgh area residents’ concerns, attitudes, and intentions with regard to the November 2023 local and state elections.
WESA-Campos Survey: Back-to-School in the 'Burgh
In the September 2023 WESA/Campos Pulse Survey, we investigated Pittsburgh residents’ opinions regarding education, with a focus on K-12 schooling.
WESA-Campos Survey: Summer in Pittsburgh
In the July 2023 WESA/Campos Pulse Survey, we investigated Pittsburgh residents’ habits and preferences regarding leisure and recreation
WESA-Campos Survey: Pittsburgh’s Priorities
Campos and 90.5 WESA, Pittsburgh’s NPR News Station, are partnering on a series of short opinion surveys of adults in the Pittsburgh region to better understand their opinions on a range of timely topics. In the first round of the WESA/Campos Pulse Survey, which took place before the May 2023 primary election, we focused on residents’ priorities for the leadership of the Pittsburgh metro area.
The WESA-Campos Pittsburgh Pulse Survey
Campos and 90.5 WESA, Pittsburgh’s NPR News Station, are partnering on a series of short opinion surveys of adults in the Pittsburgh region to better understand their opinions on a range of timely topics. This joint research and reporting project will ensure WESA can tap into the opinions of people in Pittsburgh on a regular basis and use the corresponding results to complement its reporting.