Campos and 90.5 WESA, Pittsburgh’s NPR News Station, are partnering on a series of short opinion surveys of adults in the Pittsburgh region to better understand their opinions on a range of timely topics. In the first round of the WESA/Campos Pulse Survey, which took place before the May 2023 primary election, we focused on residents’ priorities for the leadership of the Pittsburgh metro area.

Campos and 90.5 WESA, Pittsburgh’s NPR News Station, are partnering on a series of short opinion surveys of adults in the Pittsburgh region to better understand their opinions on a range of timely topics. This joint research and reporting project will ensure WESA can tap into the opinions of people in Pittsburgh on a regular basis and use the corresponding results to complement its reporting.

As strategists and market researchers, the Campos team is always looking to discuss how consumer insights can be leveraged to grow brands and businesses. Welcome to the first blog in our “What Now?” series, in which our team delves into what we do, why we approach our work the way we do, and how research can help build better brands, products, and customer experiences.

So, you’re considering going on the adventure that is updating your brand. Where to start? Updating your brand is a big investment in time and resources. Many companies know they need to adapt but are unsure whether they need to evolve their brand or completely reposition it. Breathe! You aren’t alone.