When new laws allowed a casino’s number of competitors to skyrocket, leadership saw visitation softening and needed to understand how to protect the business from the impact of this massive change to the competitive landscape. 

We conducted an analysis of the casino’s customer database, a detailed secondary research report on trends in the space, focus groups with various combinations of gamblers, and surveys of both casino patrons and the general population.

Our strategists showed the casino the best way to compete, and the supporting data allowed the casino to target its advertising more efficiently. Ultimately, our strategy identified the most valuable customers and allowed the casino to strengthen its position with them.