NFM+Dymun, a marketing and PR agency, had developed several brand positioning concepts for the rebranding of a regional hospital. They needed insight from consumers to evaluate and refine the concepts and ultimately to inform the selection of a brand positioning concept. 

They wanted a methodology that would do some heavy lifting, both informing their concepts and determining which was most compelling for consumers in the market. We used a quant-qual hybrid approach to capture statistically reliable evaluations of the brand concepts as well as nuanced qualitative insight on how to optimize them. 

Our strategists gave insight on which brand concept to move forward with as well as adjustments to key messages and attributes. This allowed NFM+Dymun to focus their efforts on providing the most impactful executions.